Andrew Smith

Founder & Lead Researcher

  • Over 20 years of experience in both B2C / B2B research and strategic planning
  • Before founding Insight Advantage, Andrew was the Research Director at & (Digital Property Group, a division on A&N Media and DMGT)
  • Andrew is experienced in both quantitative and qualitative research including focus group moderation, survey scripting/design, in-depth interviews, sourcing external samples, usability testing, eye tracking studies, product testing, web analytics and bringing data to life
  • Andrew is a Certified Member of the Market Research Society (MRS) and actively involved in the MRS Mentoring Scheme
  • Insight Advantage Ltd is registered as a data controller with the Information Commissioner's Office (ICO)

Contact Insight Advantage

Insight Advantage is based in West London. Call Andrew Smith on +44 (0)7739 448890