Established in 2012, Insight Advantage provides clients with a bespoke and flexible research-led approach to tackle their business challenges.

Over the past 6 years, Insight Advantage has been selected to work with a wide range of brands spanning multiple sectors including FMCG, retail (online & in-store), financial services, media & broadcasting, motoring, entertainment & music, residential property, B2B publishing, media agencies, PR agencies and even other research businesses.

From start-up businesses through to multi-national brands, clients value Insight Advantage's approach to their business challenges.


As an independent agency, Insight Advantage is not obliged to promote any specific templated approaches. Each research project is bespoke and can call on a broad range of quantitative and qualitative research approaches and tools.


Insight Advantage always places consumers / clients / market dynamics at the heart of any research or data project. Fieldwork and projects need to be flexible and can even evolve as insights are uncovered. Markets and brands no longer operate 9-5, Monday to Friday and so why should research? Consequently, the business and all fieldwork is always aligned with the target market and set-up to operate outside of typical office hours.


Andrew Smith, the founder of Insight Advantage, has over 20 years experience and therefore is able to call on a wealth of expertise and research tools to tackle B2C or B2B projects. Andrew takes the lead on all projects, ensuring that clients have access to experienced research and data professionals throughout the lifetime of their project, not just at the pitch meeting!